iPad
As a proud owner of one of the first iPads
in the UK (I had mine shipped over from
the US a couple of days after release) I’m
convinced this is a device that will change
the landscape or portable computing
forever. No, I’m not just some mindless
Apple fan-boy. We develop Windows
software and have done for 15 years. A lot
of Apple stuff is truly great - some truly
bad.
I’ve used this daily for close on 2 months
now, and this is what I think is great, and
not so great about the iPad.
What’s crap about the iPad:
•
No Flash. Apple’s opinion on the subject is bullshit and it’s pathetic to
see companies such as Adobe and Apple not able to get along. Apple’s
opinion about Flash being inefficient is not just wrong (the Flash
graphics engine is one of the most efficient graphics rendering engines
that exists. We know a little bit about this - we produce the world’s
fastest vector graphics engine), but to hear this from Apple, the
developers of one of the most bloated, poorly designed, most
unreliable pieces of software to exist (iTunes) is just so hypocritical.
•
Safari. This is a poor, crippled web browser. Specifically the killer
problem is the little reported absence of support for a feature called
‘content editable’ which is used by all web-based editors, Google Docs,
Gmail, Hotmail, and all rich-text editors. None of them work. Yep,
there’s no way to edit Google Docs or use any decent web-based
editor. Appalling. Inexcusable.
•
No USB and no memory-card reader. The iPad should be an awesome
companion for a digital camera. The screen is large and bright, photo
viewing and manipulation is awesome fast. Apple realised its mistake
and made an overpriced, bodgy ‘dongle’ available. Apple will not let
third parties produce better ones.
•
Poor wireless reception. Others have reported it, and it’s true. The all-
aluminium back makes it feel really strong, but it’s stops any decent
radio reception. So the WiFi antenna is hidden behind the small plastic
Apple logo on the back. The result is, not surprisingly, that it requires a
strong WiFi signal to work.
•
It crashes. Ironic given Apple’s complaint about Flash. Here it’s Apple’s
Safari that crashes, regularly, multiple times a day, and even on Apple
websites. It’s mostly where there’s embedded video e.g. YouTube.
Luckily a crash is very quick and easy to recover from (one second and
one tap to go back to where you were you were).
•
No clock or alarm app. Worse, third parties can’t create one either.
Dumb, dumb, dumb. More...
•
Reflective Screen. Why the hell do people accept this? It’s just cheap on
Apple’s part. Reflective screens are not just a pain in the eye, but give
people headaches. It was known in the 70s and 80s that reflective
screens were bad for you (it's not just distracting to see reflections, but
causes eye-strain have two images and superimposed, at different
focus points, right in front of you). I'm really surprised the health and
safety zealots haven't got onto this. Checkout this example taken with
my iPhone, and this was playing a movie at full brightness (propped up
against the toaster - that’s another problem). It’s a great, and typically
very bright, screen, but the reflectivity makes it almost unusable
outside (even in the shade). This example was inside.
•
Only 256Mbytes of RAM. Not really limiting yet, but it will be when
people start creating really useful productivity apps.
•
Apple’s ‘big brother’ attitude to developers of ‘we know best what
customers want’. No, sorry Apple you DO NOT know what customers
want. I want to be able to run Firefox browser, to be able to run
software that uses the USB port, to be able to use, or develop, software
that has pinch to zoom effects, to be able to be able view websites that
require Flash, and a ton of other things that Apple deem unsuitable for
me. And the bad publicity this brings Apple is so, so damaging that I’m
staggered they can’t see sense.
What’s great about the iPad:
•
The form factor. It really is a slim, super-portable, fast, very easy to
use computer. Great for browsing, and a great e-book reader.
•
It’s a Kindle killer for sure, and I even use Amazon’s Kindle book reader
app (a great, but unusual, example of Apple allowing competition with
their own iBook app). The Kindle iPad application allows all Kindle
books to be purchased and downloaded and offers a much wider range
of books than Apple’s iBook. app. You’d have to be mad to buy a Kindle
e-book reader now.
•
Typing. This may surprise you but I can actually type faster on the iPad
than I can on a traditional keyboard. This is largely due to the auto-
correct and other software features of their screen keyboard. For
example double tap the space bar and it puts in a full-stop (period) and
starts the next sentence with a capital letter.
•
Battery life. I get 10 hours continuous use, doing almost anything.
•
Speed. In particular Apple’s obvious obsession with high performance,
interactive details such as pinch-zooming, scrolling etc. The fluidity
with which you can scroll and zoom in apps such as the Maps viewer
and Safari are better than anything I’ve seen.
•
The whole UI. My view is that most people don’t appreciate just how
revolutionary this UI is. The whole user experience, from the single
hardware 'home' button, to the ultra-smooth touch interface and the
much, much simpler UI than any previous computer, is the real
revolution here.
•
A completely new approach to software purchase, download and
installation (the App Store), and the new pricing model for software.
Yes apps are more expensive than the iPhone, but whereas $29 to $49
was regarded as 'cheap software' in the Windows world, this is regarded
as insanely expensive for the iPhone or iPad. Apple's $10 versions of
'serious' apps, such as Pages and Numbers, lead the way here.
•
Value for money. Perhaps uniquely for Apple, the price is really pretty
good. In the UK the base model is £429 (it should be £360 on current
exchange rate, another really offensive Apple business practice). But
£499 US price is really very good.
I decided to see if I could use the iPad instead of my laptop on a short trip to
Rome. Thanks to the Iceland Volcano, that trip turned into more than a
week. I was saved by one piece of software called LogMeIn which allows
remote access an control of my main PC, which is cheating of course. I was
even managing my 48 inches of dual-screen 3800 pixel wide desktop from
my iPad in another country. That is impressive.
The lack of support for web-based services such as Google Docs is the key
thing preventing me using this as a desktop replacement.
The iPhone UI has already been copied by all major phone manufacturers,
particularly Google’s Android, and I can absolutely guarantee there will be
dozens of attempts to re-create iPad-like devices.
There are few companies that can copy Apple’s software (or hardware)
designs really well, but thanks to the above mentioned flaws, Apple have
made themselves really open to some serious competition, if the competitors
can get their act together. Google stands perhaps the best chance, because
of Android, but Microsoft could, and perhaps HP could thanks to the
purchase of Palm (er, notwithstanding the fact the main guy behind the GUI
of the Palm Pre has just left to work for Google as head of Android UX).
Verdict: Awesome, but seriously flawed.
Should I get one?
It’s a great device, and when I’ve shown friends, typically those that are not
very computer literate, they are blown away with it, quite often saying ‘I’ll
have to get one’. They love the form factor, and ease of use and simplicity of
the whole thing.
But within this year they’ll be competition from the likes of Android-based
tablets. It’s taken Android nearly 3 years to get up to the level approaching
the iPhone (see my 6 month old prediction on how Android OS will beat Apple
- all of which is coming to pass.)
The trouble is that Google simply are not as good designers or developers as
Apple, so when the clones do come they will likely be equally flawed.
If you can live with the flaws mentioned above, sure, get one now. Or wait six
months and see what the competition comes up with. Wait a year and they’ll
be serious competition, but then also iPad 2 from Apple.
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You might think this is an insignificant omission, but the alarm
clock is the third most used function of phones (after calls and
texts), and one of the most used applications on most computers.
I set reminders all the time.
So you'd think it would be trivial for a developer to create an
alternative. Er, sorry, no. It's impossible because of the lack of
multi-tasking. You need the clock or alarm to tick down in the
background while you work on other things. So this simplest of
Apps can only be created by Apple, and they left it out for some
utterly unfathomable reason. (I presume they just ran out of
time). Insane.