Google - the evil
Google’s - ‘Don’t be evil’
motto is BS according to
He’s not wrong. Google are
not only becoming ‘the evil
empire’ abusing of their
position (hey, everything
they hated about Microsoft, Google are now being accused of, by someone or other),
but they are hypocrites as well.
You might have read recently that Google won a landmark court case in Europe
meaning that now anyone can use their rival's trademarks in Google Adwords.
Google’s side of the argument: Google Policy Blog
It means that you, as owner of your trademark, now have to bid against rivals who
pay Google to use your trademark in their ads. Isn’t a trademark meant to be a my
exclsuive ‘mark of my trade’, under my control? Isn’t a point of a trademark meant
to be that I control and own its exclusive use? I thought that’s what it was.
So it means, for example, when I look up Interflora to purchase some flowers, that
M&S can put their ad on the page, and could even put it above the Interflora ad. So
what you might say? Well the downside is that now Interflora have to pay a lot, lot
more to use their own trademark, because competitors are bidding against them
with their own trademark. Who benefits from this change of law? Well Google of
course - their ad income is now very considerably higher on the use of previously
But it gets worse. Irrespective of the rights or wrong of this particular law, it
means I can use other people’s trademarks in my Adword.
Err...except in one case.
I own a small company that has a product that enhances Google's Gmail and Google
Docs software. It fixes a limitation that these applications have, of not being able
to paste pictures into your email, like you can with desktop software. The product,
PicturePaste.com, is not a competitor of Gmail or Google Docs even - it actually
makes them better and easier to use.
So when I recently tried to purchase some adwords, for example as simple as 'Paste
pictures into Gmail'. I get all my ads rejected. Why? Because I'm using Google
trademarks in my adwords!
So one law for everyone else. Another for Google themselves.
And that, my good friends, is Google being evil.
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